The story of the Group Fremaux Delorme begins in 1845, and is a true tale of a family endeavor. Ernestine Fremaux and her husband founded a linen weaving company in the heart of the textile industry, near Lille.
Over generations, the group developed by diversifying its activities, to include the production of threads and canvases for linens, jacquards and even fabrics for the clothing industry.
Under the stewardship of Dominique Fremaux, the Group has become what is it today: when he chose, by intimate conviction, to address the consumer directly by opening store, it was to recenter the brand in a luxury position in home linens. This positioning and permanent research for excellence allowed the group to develop internationally and to become the top French luxury brand for home linens.
In 1995, Yves Delorme had 45 boutiques, which has grown today to 450! Another important and symbolic phase for Dominique Fremaux was in 2001, with the entry of the brand in the Comité Colbert, the temple of luxury and French “art de vivre”: the sign that 20 years of work and strategy had come to fruition; establishing the brand at the heart of the world of French luxury brands.
In 2002, the Group Fremaux Delorme was created, with the ambition to develop a fuller luxury strategy; newer concepts, and to follow design trends and to privilege research. Today, the technical chain is complete; from the conception phase to distribution, passing by production with a sense of perfection.
This reflects the nobility of materials and the requirement of attention to details that mirrors Haute Couture. Creativity – Brand Development – Retail Environment – International Presence are the pillars upon which Dominique Fremaux developed his Group with an extraordinary savoir-faire in the textile industry.
Today, “Our strength lies in the concepts of our collections and in the quality of our distribution,” states Dominique; which is most likely why he is very dedicated to these particular subjects. When asked what is the key to his success, he answers, without hesitation, “our products and our people”.
And this family story is not over, because the new generation has arrived.
Amaury Fremaux, 37 years old, has evolved with the group since 2003 and is currently the Director. As for Alban Fremaux, 32 years old, he is the director of the subsidiaries in Japan and China. The future of the brand is thus constructed with the 6th generation of Fremaux, upon the spirit of the transmission of knowledge and savoir-faire and upon shared modernity.