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Cannes City of the Festival

We are now in Cannes for two days. We will stop opposite the Yves Delorme boutique, today from 4pm to 6:30pm and tomorrow  from 10:30 am until 1:30pm.

Cannes is very well known for its festival and its famous “steps”. We will also share with you historical places to discover.

Le Suquet and the Museum of Castre : another aspect of Cannes

On Mont Chevalier, the oldest district of Cannes, you can reach the Suquet which means summit in Provencal language. It offers a stunning view of Cannes and the different Mediterranean landscapes. It also has a great atmosphere with narrow streets full of shops and restaurants.

You can discover there the “Château des abbés de Lérins” and its museum with a rich collection of musical instruments and paintings from Provence.
But be prepared for an amazing journey just by admiring the view !

St Honorat Island and its monastery

Separated from Sainte-Marguerite by a 600-meter stretch of sea called “middle of the board,” Saint-Honorat Island, 1500 meters long and 400 meters wide, is wooded with pine trees and sea. It hosts the Abbey of Lérins monks and many remains as a fortified monastery and numerous chapels.

Since the 5th century, the arrival of the monastery of Saint-Honorat, the place has continued to develop around the monastic community which has extended its influence throughout the ages and throughout Europe, printing at this unique place a rare spiritual dimension.

The island of Saint Honorat is also managed by a community of monks. The monks cultivated eight hectares of vineyard and offer to taste – and buy – their wine on site. Take the opportunity to have lunch on the island: the setting is amazing!

The abbey and some architectural remains are still visible on the island and testimony to those times. 4 chapels still visible on the island, Saint-Sauveur chapel is the oldest. She is still the subject of archaeological excavations and has not finished delivering its secrets.
Relaxing, sublime and exotic, it is a destination for meditation
La Malmaison

The Malmaison is the only flag that remains of the Grand Hotel built in 1863 by the architects Vianey and Blondel. The City of Cannes acquired in 1970 with the aim of creating a new exhibition space on the Croisette. Renovated and refurbished, La Malmaison annually hosts major exhibitions of contemporary art.

Its purpose is to present solo exhibitions of artists of the twentieth and twenty-first centuries. Each exhibition gathers about a hundred works from private and public collections, exhibited in the 207 m2 of the gallery.

Our favorite restaurant is l’Assiette Provençale

It is a simple and welcoming place. We like the quality of their food. The restaurant is based at the entrance of the old harbor in the old town. Enjoy their Provencal menu ! Then, try to get a ride to St. Peter’s pier where they often have festivals and cultural events.

Villa Rothschild

The magnificent villa and the park were built for the Baroness de Rothschild. Both are listed as historic monuments and we recommend to stop for a visit.
With an english garden it has a neoclassical and romantic style.

The estate was at first confiscated during the “occupation” and it now belongs to the city of Cannes since 1947. You can visit the library and attend many cultural events in the park. Also, they created the “Garden Annie Girardot” to help people suffering from Alzheimer.

Rue d’Antibes and Rue Meynadier

Rue d’Antibes, downtown, is a great shopping area. All the biggest fashion labels have a store there. You can easily take the bus and enjoy the parks nearby.

Rue Meynadier is pedestrian and it is an historic part of Cannes. It is popular for food and restaurants. You can also visit the Forville market, Allées of Freedom and the Old Port.

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CANNES 43.551340, 7.021630 Nous serons ici - We will be here #laroutedulinge - #thelinenroad
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From Haubourdin to Bath here is a summary of our first stopovers.

The inauguration of our trip was on Thursday 16th July and all the company’s staff were present for the celebration of our departure in our airstream for the Linen Road. After a few days of rain, the sun was shining at last and we saw it as a good omen for this fantastic adventure.

Our first stop was Lille, Place Rihour. It was a pleasure to see the curiosity of the passerby regarding the airstream. Although the installation of the airstream was quite problematic, especially the U-turn on the Grand Place, people were absolutely delighted with all the hoo-ha and camera and smartphones were out to immortalize this moment.

A big thank you to Dominique Fremaux, CEO of the company, who was there with us on this first day and wished us good luck for this beautiful adventure.

On Sunday 19th July, we drove to Calais to catch the ferry for our next stopovers, London and Bath, UK. Unfortunately, we missed our ferry due to a wrong exit we took earlier. The next ferry was full so we had to wait for another 50minutes but we eventually boarded the next one.
A little miscalculation in our timing, I agree, but the weather was superb, blue sky and all apart from the wind which created havoc in our hair so we decided to return inside.
We arrived in Dover safe and sound and from there to London the trip went smoothly. London is a beautiful city and wandering at night in the Westminster area was quite magical.

Monday 20th July and we are in Duke of York square. Organizers from the Duke of York square were waiting for us to help us with the setting up. The weather was good and so was our mood.

People were quite surprised and filled with curiosity about the airstream, some were asking questions, and some others were just glancing off and taking pictures.
To celebrate our arrival in London, Prune organized a small gathering at the Ellis Street shop where we met the staff. We were welcomed with a glass of champagne and some delicious French patisserie. Bravo Prune and thank you for all your time and effort.

Wednesday 22th July we arrived in Bath, Milsom Place. Another exciting day where we met a lot of interesting people, again asking questions about the whole concept of the airstream. It was a pleasure to explain the purpose of the event and share with them our passion for beautiful linens. The feedback was very positive so the day ended in a good mood.

The journey back to France went very well, no wrong exit this time, the ferry was waiting for us, the weather was beautiful. All in all, we had a marvelous time in England.

Thank you everyone for making this first week so memorable whether you are a sales person or manager. A special thank you for all of you who came to say hello and discover the airstream, it was such a pleasure to meet you all. Thank you also for people following us on the blog.

As for us, we are continuing our fabulous Linen Road journey.

See you very soon!


Map Visits

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In France and in 4 others countries in Europe, discover where our airstream is landing every day for the linen road.

July 17th Lille, place Rihour, 12h30 – 16h30
July 20th Londres, Duke of York Square, 12h – 16h
July 22th Bath, entrance of Milsom Place, 12h – 16h
July 26tht Knokke-Heist, Kustlaan 187, 15h – 18h
July 27th Knokke-Heist, Kustlaan 187, 10h – 14h
July 29th Francfort, Robmarkt 10, 12h30 – 16h30
August 1st Cologne, Neumarkt 30 (parvis basilique Aposteln) 13 – 16h
August 5th Strasbourg, place de la gare, 14h – 18h
August 6th Montbéliard, 11 rue due port, 15h – 18h30
August 8th Crans-Montana, place du Prado 13h30 – 17h30
August 11 Verbier, parking de l’Ermitage, 13h30 – 17h30
August 13 and 14th Antibes, place Charles de Gaulle, 15h – 18h30
August 17th Cannes, 15 rue des Etats-Unis, 16h – 18h30
August 18th, à proximité du palais des festivals, 10h30 – 13h30
August 19th Saint-Tropez, place Alfonse Celli, 16h – 18h30
August 20th Saint-Tropez, place Alfonse Celli, 9h30 – 13h
August 21th Cavaillon, place Maurice Bouchet, 10h – 14h
August 24th Marseille, escale Borely,
10 – 14h August 26th Perpignan, place de Catalogne, 14h30 – 18h30
August 28 and 29th Toulouse, place Auguste Lafourcade, 13h – 17h
August 31th Bordeaux, place de la Victoire, 10 – 14h
2th September Nantes, place du commerce, 14 – 18h
4th to 8th september Salon Maison & Objets, all day long
September 9th Paris Neuilly, Rue Madeleine Michelis
September 10th Paris Auteuil, Rue Donizetti ou place Jean Lorrain, 13h – 17h
11 and 12th September. Paris Bon Marché, intersection rue des Sèvres et rue Velpeau


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Following the Thread of Creation Across Inspirations

The brand Yves Delorme, since the beginning of its journey has been inclined towards creation, a passion for products, as well as for poetry and amazement.

Beginning of course with Mr. Yves Delorme, the original designer of the brand who first collaborated with couturiers such as Pierre Cardin in the 70s, in particular in the domain of bath linens… always influenced by research for perfection, colour and form for the bathrobe.
Later, with the merger Fremaux Delorme, he passed the torch on to Mme Évelyne Julienne, designer in interiors, jewelry and art de la table. Évelyne became the inspiration and creation of the new brand Yves Delorme for over 20 years.

Her marvelous hand guided us through the most magnificent gardens, and encouraged us to dream of exotic and far-away destinations. She left the mark of her style, gentle and poetic, while weaving these seasonal tales that, bit by bit were diffused across the globe in France and Europe, The United States, Japan, Russia and Australia.

Évelyne, now desiring to fully dedicate herself to her artistic vocation, will now pass the torch onward to Mme Laurence Rouet, while inspiring her with her passion, her love for well-elaborated products and for the creative process. Laurence knows quite well the world of home lifestyle, having collaborated at length with Fremaux Delorme through the licensee, Kenzo.
Laurence will trace her contemporary journey certainly differently, reinforced by the two years spent with Évelyne, and while lending her eye for fashion and her personal engagement!


The Haubourdin factory.
The Haubourdin factory, in the North of France, near Lille, is specialised in the making-up and the fi nishing of the bed linen.

A hundred people prepare, cut, sew, embroider and fold pillowcases, sheets, duvet covers, bed covers, etc. and control the quality that is demanded by our customers

The Belmont Factory
The Belmont factory, which specialise in wearing toweling, are situated in the centre of France, near Roanne. Wearing is carried out in a modern factory with 20 machines which ensure the production of our jacquard toweling.

Packaging and quality control are carried out at Roanne. About 40 specialists are involved in the manufacture, from mastering the weave to making the final product according to its particular design.

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Over time, Fremaux Delorme

The story of the Group Fremaux Delorme begins in 1845, and is a true tale of a family endeavor. Ernestine Fremaux and her husband founded a linen weaving company in the heart of the textile industry, near Lille.

Over generations, the group developed by diversifying its activities, to include the production of threads and canvases for linens, jacquards and even fabrics for the clothing industry.

Under the stewardship of Dominique Fremaux, the Group has become what is it today: when he chose, by intimate conviction, to address the consumer directly by opening store, it was to recenter the brand in a luxury position in home linens. This positioning and permanent research for excellence allowed the group to develop internationally and to become the top French luxury brand for home linens.

In 1995, Yves Delorme had 45 boutiques, which has grown today to 450! Another important and symbolic phase for Dominique Fremaux was in 2001, with the entry of the brand in the Comité Colbert, the temple of luxury and French “art de vivre”: the sign that 20 years of work and strategy had come to fruition; establishing the brand at the heart of the world of French luxury brands.

In 2002, the Group Fremaux Delorme was created, with the ambition to develop a fuller luxury strategy; newer concepts, and to follow design trends and to privilege research. Today, the technical chain is complete; from the conception phase to distribution, passing by production with a sense of perfection.
This reflects the nobility of materials and the requirement of attention to details that mirrors Haute Couture. Creativity – Brand Development – Retail Environment – International Presence are the pillars upon which Dominique Fremaux developed his Group with an extraordinary savoir-faire in the textile industry.

Today, “Our strength lies in the concepts of our collections and in the quality of our distribution,” states Dominique; which is most likely why he is very dedicated to these particular subjects. When asked what is the key to his success, he answers, without hesitation, “our products and our people”.

And this family story is not over, because the new generation has arrived.

Amaury Fremaux, 37 years old, has evolved with the group since 2003 and is currently the Director. As for Alban Fremaux, 32 years old, he is the director of the subsidiaries in Japan and China. The future of the brand is thus constructed with the 6th generation of Fremaux, upon the spirit of the transmission of knowledge and savoir-faire and upon shared modernity.