For nearly two months we have been travelling through France and its neighboring countries to meet up with you and share in our love of fine linen.

Our airstream was a wonderful success, people were very curious and took many photographs. Our trip lasted 56 days and we crossed 5 countries, stopping in 21 cities totaling more than 7,000 km overall!  What an amazing road trip!  Everywhere we went we received a warm welcome.  Seeing the wonder and curiosity of the passers-by was truly incredible and we were so proud to be part of this adventure.  Even the press and public dignitaries came to the airstream and learned about the Yves Delorme history, the brand and the beautiful and luxurious bed linen in which you can dream and travel.

We will definitively miss the beeping and the waving when we were travelling aboard our airstream.  As for the soundtrack, which was played repeatedly every 4 minutes I am not sure if we will miss it!  It was a truly exceptional adventure that will stay in our minds for a long time, and hopefully in yours also.

We wanted to thank everyone for their participation into this project, you made it so beautiful.  A personal thank you to all the shops and their teams for all their help and wonderful welcome.  Thank you for visiting us in each town where we stopped and for those who couldn’t meet us but followed us through the blog and social networks.

Thank you to the internal teams at Fremaux-Delorme who helped us prepare this epic journey.  Thanks also to all our partners: Madame Figaro, le Fil Rouge and of course the agency Aistream-event especially Samuel de Pierpont for his amazing driving!

 

Elise, Anne-Charlotte, Rémi & Justine

 

 

To celebrate the 170 years of the brand, the Hotel Salomon de Rothschild was invested to present the latest Spring / Summer 2016.

Here the scenes editing and some photos of these new collections

During four days our airstream landed on the forecourt of Maison & Objet

Last week we made a stopover in Nantes, here are the pictures

On the road, we made a stop in La Rochelle, break that allowed us to relax a bit before heading back to Nantes;

Monday we were in Bordeaux, here are the pictures

From unprecedented artistic events to nearby beaches, Nantes on the Atlantic coast offers glorious insight of an ideal life in an estuary. Our airstream is based in the beautiful city for one day at Place du Commerce. (more…)

Ô Toulouse… Nous y étions vendredi et samedi

Bordeaux, the wine capital, is also called “the sleeping beauty”. City rich on every point, it is absolutely to visit! With lots of charm, it is one of the largest cities of France. The city center, World Heritage of UNESCO, contains architectural treasures, medieval towers to contemporary buildings.

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Wednesday is in Perpignan that we stopped

 

If you’re looking for a way to get some “pink” in your life, head to the city of Toulouse also known as the “Pink city” for the clay brick color on buildings and where gourmet shopping and sport is a way of life.

What are the things to do in Toulouse (4th biggest city in France in terms of inhabitants)?

Firstly, all roads lead to Place du Capitole!

With many cafes, it is a place of rendez-vous for Toulouse.  The square is the living heart of the city. In the morning and all day on Wednesdays, there is a market held in the open air. Reserved to pedestrians, it is a huge and perfect location to start your walk in the city and taste the sweetness of Toulouse’s life.

Then, head to Saint-Sernin Basilica the architectural treasure of the city. As a true masterpiece of Romanesque art, it is a World Heritage by UNESCO. It has fantastic dimensions and its interior is just as impressive as its exterior. This basilica is also an important stop of the pilgrimage to Santiago de Compostela.

For those who like to stroll the weekend there is every Saturday morning a flea market and very pleasant pedestrian streets just behind.

On sunny days, check for a tables on terraces in the Saint George area or enjoy some shopping at our Yves Delorme boutique at 26 Rue du Fourbastard.

Then, you can take the best pictures on the river banks of the Garonne.

You can’t miss Le Pont Neuf, one of the most famous bridges connecting the old town to the most recently built neighborhoods. It is also the oldest bridge in Toulouse who has survived many floods.

For Art lovers, the city offers the richness and glory of its many museums. Les Abbatoirs is definitely a must!
It is a vast, artfully designed museum of contemporary art in a former slaughterhouse on Toulouse’s right bank. It has more than 2,000 works, with Arman, Brassai, Dubuffet and Matta among the artists represented.

Do not miss the Picasso exhibition until January 2016

Finally, go support the iconic Toulouse rugby team. Take a trip to the stadium to see a game and enjoy the great atmosphere of one rugby matches.

Last tips …

Where to eat the ubiquitous cassoulet?

Head to those famous bistro specialized in delicious regional food such as L’Entrecôte, Le Colombier or Restaurant Emile where you can eat the famous Cassoulet and also enjoy foie gras, sausages, grilled duck breasts and violet sweets.

Monday we were at Marseilles, here are the pictures

 

Today we are in Perpignan, Place de Catalogne from 2:30 til 6:30pm.  You are all welcome to join us on our airstream and share your feeling on Yves Delorme’s latest range.

Perpignan is the capital of the Pyrénées-Orientales department in southern France near the Spanish border.  From the city center you can see the impressive pic du Canigou (in Catalan Pica del Canigo) the highest peak in the Pyrenees mountains.  Here are some suggestions of what to visit in Perpignan.

The Castillet, emblem of Perpignan

The Castillet was the old city gate entrance and a state prison.  It was built in 1368 in red bricks and marble from Baixas.  Today, it is home to the North Catalonia History Museum Joseph Deloncle.  For the fearless they can climb up the 142 steps and enjoy panoramic views over the town.

The main body, the “Grand Castillet”, is built in red bricks and marble from Baixas and it belongs to the Aragonese age.
You have to climb 142 stairs to reach the top of the building.Kings of Majorca Palace

Located in the heart of Perpignan, this splendid 13th century palace has been the centre of the kingdom of Majorca.  The castle was built in 1274 in a late Roman style and completed 50 years later in Gothic style. The magnificent chapels show both the elegance of that time and the status of Perpignan as an economic, politic and cultural centre of the Mediterranean during the Middle Age.

Park Saint Vicens

St Vicens Park is accessible to everyone, children, parents, grandparents, sportsmen or just walkers.  The park is made of of old cultivated land and you will find all sorts of plants and trees such as maples, alders, ashes and poplars along with reeds and tamarisk.  Go to the huge basin where you will be able to discover the flora and spy on the ducks, swans, moorhens and all other species of wild life.  Don’t forget to take your picnic basket and enjoy the day!

The flea restaurant

For food lovers with peculiar taste the flea market restaurant is the place to go!  The concept is original as you can buy the plate where you are having your lunch or the teacup or even the chair where you are sitting.  It is all really simple as you can buy whatever you fancy, all items are for sale.

For food lovers, Perpignan is the place to be!  If you want a gastronomic menu and splash money around then La Galinette is for you.  The Maître d’ will introduce you to their stunning wines and the chef will surprise you with his culinary expertise with the local products.  In the other hand, if you prefer something simpler then head to la Creperie Bretonne which will welcome you in a very sixties décor with an original atmosphere: vans and cars are in the restaurant.  The creperie offers generous buckwheat pancakes, sweet or savory, as well as salads, ice cream and of course cider to accompany your meal.

The choice is yours!

Friday we were in Cavaillon, return to photos on this day

Marseille was nominated as the European Capital of Culture in 2013 and it is in this wonderful city that we will welcome you today Monday 24 August.  We will be based at the Escale Borely from 10 am til 2 pm.
Marseille is often called “la Cite Phoceenne” because it was founded by Phoenician sailors in 600 BC fleeing the Persians invasion.  Marseille has a rich architectural and cultural heritage.  Here are some suggestions to discover this fabulous and vibrant city.

Exploring the creeks by boat

The best way to discover the coast is by boat.  Forget the shuttle boat and rent instead a “pointu” (sharp) which is a simple fishing boat.  You will be able then to discover all the different creeks (Calanques) like Samena, de l’Escalette, Sormiou, Sugiton to name just a few.  They are all well-known and offer spectacular views as well as having tiny cabanons (shepherd’s huts made of stone and wood) where you can sample the simple yet exquisite Mediterranean cuisine.

Partying and dining

Les Halles de la Major is a large market place with several restaurants and cafes dedicated to gastronomy where you can go shopping and enjoy delicacies and exceptional local products.

The concept is quite original, you find a table then choose your dishes from the various market stalls you want to sample.  The dishes will then be prepared and brought to your table, just sit back and enjoy with a nice glass of wine.

Notre-Dame-de-la-Garde

If you are after breathtaking views then visit this beautiful basilica that is Marseille’s most iconic building. It was built on the city’s highest point and everywhere you go in Marseille you will see the golden statue of the Basilica.  The interior is mostly Romano-Byzantine and the dome is ornamented with coloured marble, murals and intricate mosaics.

A walk in the old port

The Old Port of Marseille is located at the end of the Canebière boulevard. It has been the natural harbour of Marseille since antiquity and is now the most popular place in Marseille, it is now pedestrianized since 2013.   Why not wander in the morning in the fish market, watch fishermen mending their fishing nets and lose yourself in the alleys-ways.

A room with a view

If you are after a luxurious hotel with unbeatable prices then head to Mama Shelter.  The rooms are imaginative and were designed by Philip Stark.  Mama Shelter aims to bring urban chic within the range of everyone.  The bar is eccentrically engaging and specializes in Pastis, in total 40 brands are represented!  The food is local, absolutely delicious and don’t forget breakfast, terrific!

Outdoor movie

Every summer Cine Plein Air (outdoors cinema) offers films in different neighbourhoods to make every event more accessible to a largest crowd.   In a friendly atmosphere you will discover all type of films every Friday and Saturday night.  For more information go to www.marseille-tourisme.com

Exhibition

For something completely different and original and for the curious of modern art, the “Juxtapoz Association” organised this year an exhibition called Aux Tableaux!  It is held in an old school called Saint-Thomas d’Aquin in the city center.  The artistic director of the event has selected 40 artists to design ephemeral works on the school’s walls (classrooms, courtyard, etc).  This is a unique event in Marseille and available to everyone.  For more information, go to www.marseille-tourisme.com

 

 

 

 

Wednesday and Thursday, our airstream stopped in Saint Tropez:

 

We will be based in Place Maurice Bouchet in Cavaillon on Friday 21 August from 10am til 4pm.  So please do join us to visit the airstream!

Cavaillon has a rich cultural heritage and it is a favorite destination for French, British and American visitors because of the pleasant and picturesque towns and hilltop villages around.  Many festivals are held in the region and the most known internationally is the history of the Luberon Vaudois (The Luberon Vaudois are people of South of France that belong to the Waldensian Church that followed the doctrines of Valdes or Waldo, creator in 1170 of a religious movement called the Poor of Lyons).

Cavaillon is also well-known for its famous melons.  This fruit is celebrated throughout the town with statues, paintings and an annual festival is held every year.

Like many French towns, Cavaillon fiercely promotes and protects its local delicacy: in 1987 a Brotherhood named The Knights of the Order of Cavaillon Melon was founded to this effect.  All melons have to pass stringent quality controls and the majority are consumed locally rather than exported.

Tourism is very active in the Luberon and you will find everything you need to have a perfect holidays.  Cavaillon offers lots of luxurious hotels, B&BS, guest houses or camping for people who prefer to be closer to nature.  Hiking, biking, horse riding, swimming for the sportive, lounging on deckchairs, visiting market and museums for a more relaxing approach.

Yves Delorme loves new places to discover and wants to share them with you so below are listed some excursions to be done:

The Hill of Saint-Jacques

The Hill of St. Jacques is in the heart of the city.  It is a long hard climb up but the view from the top of the hill is fantastic.  You can see as far as Mont Ventoux which looked like snow clad when in fact it is bare white limestone.  You can also see the plains of Apt and the Alpilles.

Hotel d’Agar

In the heart of Cavaillon the hotel d’Agar is built, like Saint Veran cathedral nearby, on the ruins of the Roman city.  The hotel dates from the 12th century and has many outstanding features:  octagonal Gothic tower with its spiral staircase and its gargoyles, 16th and 17th century’s rooms decorated with painted ceilings, small façade Louis XIV overlooking the square Cabassole.

Additionally, the Hotel has a wonderful garden, full of many treasures and filled with beautiful flowers.

The arch of Cavaillon is located on the Place du Clos at the foot of the Saint Jacques hill overlooking the city center and is a vestige of an unidentified Roman building of the first century AD.  In the Middle Ages this relic was integrated in the episcopal palace.   The episcopal palace was sold in 1793 and then destroyed in the following decades.  The arch was dismantled and transported to the main square of the town where it is today.

The Synagogue

The Synagogue of Cavaillon is located in rue Hebraïque and was built by the Jews Comtadins of Cavaillon in 1494.  It is France’s oldest Synagogue and one of the most remarkable.  The Synagogue was rebuilt in Provencal Baroque style between 1772 and 1774.  Only the exterior turret hints at the presence of an older building. The prayer room contains colourful panelling, stucco pictures of olive branches, baskets of fruit and ironwork. Various objects relating to Jewish liturgy, such as manuscripts and prayer books are exhibited in the area transformed now into a museum.

 

 

Our next stopover is Saint-Tropez where you will find us at Place Alfonse Celli on Wednesday 19 August from 4 til 6:30pm and on Thursday 20 August from 9:30am til 1pm.

This charming coastal town was very popular with artists and attracted the international jet-set in the 1960s and it still is renowned for its beaches and nightlife.  For many people Saint-Tropez, or Saint-Trop as the French call it, is synonymous with Brigitte Bardot.  If you have not yet come to visit here are some suggestions of what to do and where to be seen to enjoy your weekend get away or your holidays.

Saint-Tropez by boat

Renting a boat is one of the most elegant options to discover Saint-Tropez and its stunning coast.  The wooded, rocky St Tropez peninsula is spectacular with the views across the sea to the Maures mountains being particularly outstanding. You will pass by the Pampelonne beach and the many celebrities’ homes, discovering along the way beautiful coves where you can stop for a dip in the sea.  Pure bliss!

The Gendarmerie Police Station

In the sixties a film called Le Gendarme de Saint-Tropez with the comic actor Louis de Funes made Saint-Tropez even more popular with tourists.  The gendarmerie police station, which served as the backdrop for the film, became very famous and is now a key location in the town.  Abandoned for years, the building will soon experience a second lease of life by becoming a museum.

A stroll in the old town and Marina

The best way to discover the town is on foot.  Go through the meandering streets of the old town and out onto the central Place des Lices in the heart of St-Tropez, it is delightful detour. When the Place is clear you can see how its 100-year old trees divide it into seven long arcades and create an overlapping canopy of dappled sunlight.

On non-market days boule players start gathering into small groups early in the morning and play until the small hours of the following morning. Every Tuesday and Saturday from 8am-1pm, they make their way to the open-air market.

The Marina is where the mega rich yachts gather, the atmosphere is very cosmopolite: Russian, Brazilian, Chinese, American and European.  Follow them onto Le Club 55 on Pampelonne Beach or at The Byblos hotel’s Les Caves du Roy nightclub.  Later leave the bling for the great citadel up on top and the onward walk to the unsung Graniers beach a little further along the coastal path.

L’acacia: Fine dining in sumptuous surroundings

If you want to enjoy a fantastic gourmet meal with a panoramic terrace, then L’Acacia is the place to go, undoubtedly one of Saint-Tropez’s best addresses.  It is the perfect venue for a romantic dinner for two or with friends. Staff here is very friendly and will satisfy your every whim.  L’Acacia serves refined and creative Mediterranean-style cuisine in a truly exceptional ambiance. Dishes are absolutely divine and the restaurant’s vast terrace offers sweeping views over the beaches of Pampelonne.  A culinary delight is guaranteed!

A cultural break

The Annonciade Museum (one of the finest small museums in France) reminds us that the village of Saint-Tropez has been one of the most active centre of “avant-garde” painting at the beginning of the 20th Century.

The collection on show ranges from 1890 to 1950 and is both of surprisingly high standard and homogeneity.  Today, this little museum houses an impressive collection of paintings by neo-impressionist artists: Signac, Marquet, Derain, Matisse.

The museum celebrates its 60th anniversary this year.  On this occasion 3 exhibitions will extend until October 2015.  One of the exhibitions is historic and dates back to the founding of Saint-Tropez.  There will also be an open air cinema and various other exhibitions to satisfy your curiosity.

The Yves Delorme Boutique

The Yves Delorme shop is located at Traverse Marbrier.  We are open all summer from Monday to Saturday, 9am to 1pm and 3 to 8pm.  You will find our superb collection of bed linen, soft and luxurious towels, opulent tablecloths and all kind of beautiful accessories for your bed, bathroom and table. All of course made in France, it goes without saying!

 

 

 

We are now in Cannes for two days. We will stop opposite the Yves Delorme boutique, today from 4pm to 6:30pm and tomorrow  from 10:30 am until 1:30pm.

Cannes is very well known for its festival and its famous “steps”. We will also share with you historical places to discover.

Le Suquet and the Museum of Castre : another aspect of Cannes

On Mont Chevalier, the oldest district of Cannes, you can reach the Suquet which means summit in Provencal language. It offers a stunning view of Cannes and the different Mediterranean landscapes. It also has a great atmosphere with narrow streets full of shops and restaurants.

You can discover there the “Château des abbés de Lérins” and its museum with a rich collection of musical instruments and paintings from Provence.
But be prepared for an amazing journey just by admiring the view !

St Honorat Island and its monastery

Separated from Sainte-Marguerite by a 600-meter stretch of sea called “middle of the board,” Saint-Honorat Island, 1500 meters long and 400 meters wide, is wooded with pine trees and sea. It hosts the Abbey of Lérins monks and many remains as a fortified monastery and numerous chapels.

Since the 5th century, the arrival of the monastery of Saint-Honorat, the place has continued to develop around the monastic community which has extended its influence throughout the ages and throughout Europe, printing at this unique place a rare spiritual dimension.

The island of Saint Honorat is also managed by a community of monks. The monks cultivated eight hectares of vineyard and offer to taste – and buy – their wine on site. Take the opportunity to have lunch on the island: the setting is amazing!

The abbey and some architectural remains are still visible on the island and testimony to those times. 4 chapels still visible on the island, Saint-Sauveur chapel is the oldest. She is still the subject of archaeological excavations and has not finished delivering its secrets.
Relaxing, sublime and exotic, it is a destination for meditation
La Malmaison

The Malmaison is the only flag that remains of the Grand Hotel built in 1863 by the architects Vianey and Blondel. The City of Cannes acquired in 1970 with the aim of creating a new exhibition space on the Croisette. Renovated and refurbished, La Malmaison annually hosts major exhibitions of contemporary art.

Its purpose is to present solo exhibitions of artists of the twentieth and twenty-first centuries. Each exhibition gathers about a hundred works from private and public collections, exhibited in the 207 m2 of the gallery.

Our favorite restaurant is l’Assiette Provençale

It is a simple and welcoming place. We like the quality of their food. The restaurant is based at the entrance of the old harbor in the old town. Enjoy their Provencal menu ! Then, try to get a ride to St. Peter’s pier where they often have festivals and cultural events.

Villa Rothschild

The magnificent villa and the park were built for the Baroness de Rothschild. Both are listed as historic monuments and we recommend to stop for a visit.
With an english garden it has a neoclassical and romantic style.

The estate was at first confiscated during the “occupation” and it now belongs to the city of Cannes since 1947. You can visit the library and attend many cultural events in the park. Also, they created the “Garden Annie Girardot” to help people suffering from Alzheimer.

Rue d’Antibes and Rue Meynadier

Rue d’Antibes, downtown, is a great shopping area. All the biggest fashion labels have a store there. You can easily take the bus and enjoy the parks nearby.

Rue Meynadier is pedestrian and it is an historic part of Cannes. It is popular for food and restaurants. You can also visit the Forville market, Allées of Freedom and the Old Port.

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CANNES 43.551340, 7.021630 Nous serons ici - We will be here #laroutedulinge - #thelinenroad

Thursday and Friday we were in Antibes, back with of this stop

Tuesday we were at Verbier in a splendid setting

We will be staying for two days in Antibes on Thursday 13 and Friday 14 August, Place Charles de Gaulle from 3 til 6:30pm to experience “The Linen Road” Yves Delorme.

Antibes is a famous Mediterranean resort situated in Southern France.  The town boasts lots of historical monuments like the Port Vauban, Fort Carre, the Saint-Andre stronghold and other city fortifications.

The old town, the jewel of Antibes

Enjoy a stroll in the heart of the old town, rich in history for 3,000 years.  There you will discover ramparts, alley-way, restaurants and cafes.  Every morning the Provencal market is held in this part of town where you can taste fresh local products, a pleasant way to explore this old part of Antibes.

The Musee Picasso

The Château Grimaldi at Antibes, now the Picasso Museum, is built upon the foundations of the ancient Greek town of Antipolis.  In September 1945, Pablo Picasso went to the Grimaldi museum and the curator asked him to use part of the castle as a workshop.  Picasso was very enthusiastic about the idea and created numerous works, drawings and paintings.  He left many paintings and drawings, among the most famous: La Joie de Vivre, The Sea Urchin, The Goat, to name but a few.

In December 1966, the Grimaldi Castle became officially the Picasso Museum, the first museum dedicated to the artist.

Le 7 septembre 1948, une exposition confirme l’enrichissement significatif de 78 céramiques réalisées à l’atelier Madoura de Vallauris.

The cathedral Notre-Dame-de-la-Platea

Notre-Dame-de-la-Platea is the largest church of Antibes and is now a famous icon.  Its magnificent doors were made by the sculptor Jacques Dolle in the 18th century.  It adorns the two patron saints of Antibes.

Do see the altarpiece dedicated to Our Lady of the Rosary made by Louis Brea around 1515.  It was one of his last works and is his only surviving completed work.  A beautiful cathedral with a neoclassical façade that will captivate lovers of the Romanesque style.

Fish in all its glory

Fish is the staple food of Mediterranean cuisine and you will find it everywhere whether it is in the famous bouillabaisse (Provencal fish stew) or Nicoise salad.  If fish is not your favorite dish, do taste instead ratatouille, soup with pesto or fougasse (a flat and round loaf topped with tomatoes, thyme or olives or whatever you fancy).

One of the best restaurant in Antibes is Le Petit Restaurant where you will receive a warm welcome, the food is absolutely delicious and original.  A culinary delight is guaranteed.

A coastal hike around the spectacular Cap d’Antibes peninsula

Cap d’Antibes conjures up images of exclusive villas for millionaires scattered among the pine and olive trees which cover the peninsula.  The white limestone cliffs, deep blue bays and meandering streams make a wild landscape.   The coastal path is quite narrow and uneven but well protected.

On a more relaxing approach, head to the beach.  Antibes has some truly spectacular beaches.  Most of them are sandy.  From La Garoupe beach to the long stretch of pebbles between Antibes and Villeneuve-Loubet, there is a lot to choose from.

After such a busy day exploring the town, nothing beat a good night sleep!  The Yves Delorme boutique is situated 7 boulevard Albert 1er where you will discover the luxurious bed linen and the softest towels.  The airstream will be based Place Charles de Gaulle.  Please do visit us and we will tell you and show you the luxurious world of Yves Delorme.

Saturday; we were in Crans-Montana, pictures say more than words …

We are on our second leg of our journey in the prestigious resort of Verbier. The town is well known for its ski area and is one of the most popular resort in Switzerland. Verbier has 3,000 permanent residents but the number can rise to 35,000, especially in the winter season. (more…)

We stopped in Montbeliard, here are the pictures

Crans Montana is one of the major tourist destination in the Valais.

We will be based at Place du Prado from 1:30 til 5:30pm.  This charming town is located on a plateau overlooking the Rhone valley and the town of Sierre.  At an altitude of 1,500 metres the view over the Alps and the Rhin River is absolutely stunning. The breathtaking scenery from the Matterhorn to Mont-Blanc together with a wide range of activities year round makes Crans Montana the ideal place to spend some quality time. Below are listed some attractions to make your stay unforgettable:

Golf: the “green” attitude

Crans Montana has a long golfing tradition and hosts several competitions every year. The most famous is the 18-hole Severiano Ballesteros Golf Course situated on the high plateau of Crans and has unforgettable view over the Valais Alps. The international elite meet here every year for the Omega European Masters.

The legendary golf course was named after its renowned Spanish founder and was designed by him in 1997.  It is often described as the most scenic tournament venue in the world.  The course tests the skills of even experienced golfers with the wide fairways leading on to greens which have proved difficult to negotiate.

For the record, in September 2014, Englishman Graeme Storm managed the feat of making a hole in one. A first on this golf course!

Beach at Crans Montana

Summer holidays are already upon us and the Crans-Montana Beach Club has opened along the Etang-Long where kids and adults can discover the joys of a floating playground and a brand new water-ski lift.  For a more relaxing approach deckchairs are available for sunbathing or why not having a snack and a drink at the bar.  Kids won’t be disappointed as there is a park dedicated just for them.  The club is open daily from 11am til 9pm.

Shopaholics

Not only you are surrounded by some of the most beautiful views that the Alps have to offer but you will find in Crans plenty of designer shops as well as specialist food emporia, watch and jewellery shops. Hermes, Prada, Montblanc, Yves Delorme, Louis Vuitton are all represented at Crans and the best way to finish an exhausting shopping day is to go to the countless restaurants offering Italian, French, Swiss and Thai food.

La Plaine Morte

Feel free to stroll on the glacier plateau of Plaine Morte.  It covers 10 kilometres² and its altitude is 3,000 metres.  Impressive, breathtaking, majestic, stunning, few words can describe such a beautiful landscape whether it’s summer or winter.

Want to be pampered?

Bringing the soul and the body together, that’s what Crans Montana is renowned for.  Numerous Spas and hotels offer beauty treatment and fitness centres, freshwater and saltwater swimming pools, Jacuzzis in the snow, the choice is yours.

Whether you want to go walking, golfing, swimming in lakes, hiking through the vast network of trails or just dining in a romantic or rustic atmosphere, or you are on honeymoon, with family and friends or a nature lover, you will love Crans Montana as it is a paradise for everyone.

 

Wednesday we were in Strasbourg; back with photos on this stop

We are now in Montbeliard where you can participate in the “Linen Road” event. The airstream will be located in front of the boutique Yves Delorme at 11 rue du Port from 3pm til 6:30pm and we are expecting a fab crowd.

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Strasbourg is the capital and principal city of the Alsace region in north eastern France and is the official seat of the European Parliament. It is in this beautiful city that you will find us today, Place de la Gare from 2 til 6 pm to discover Yves Delorme.
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It is when walking on the jetty in Knokke that we came across a poster of an exhibition with a super hero.
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Samedi nous étions à Cologne, découverte de la ville en quelques photos

Today we are in Cologne, Köln in German. Cologne is located on the Rhine River and is Germany’s fourth largest city. It is set in the heart of the Blue Banana, a curved corridor (hence “banana”) of urbanization in Western Europe. It stretches from North West England in the north sweeping down all the way to Northern Italy in the South. (more…)

We were in Frankfurt, Here is some pictures of our stopover in the town. ‪

The inauguration of our trip was on Thursday 16th July and all the company’s staff were present for the celebration of our departure in our airstream for the Linen Road. After a few days of rain, the sun was shining at last and we saw it as a good omen for this fantastic adventure.

Our first stop was Lille, Place Rihour. It was a pleasure to see the curiosity of the passerby regarding the airstream. Although the installation of the airstream was quite problematic, especially the U-turn on the Grand Place, people were absolutely delighted with all the hoo-ha and camera and smartphones were out to immortalize this moment.

A big thank you to Dominique Fremaux, CEO of the company, who was there with us on this first day and wished us good luck for this beautiful adventure.

On Sunday 19th July, we drove to Calais to catch the ferry for our next stopovers, London and Bath, UK. Unfortunately, we missed our ferry due to a wrong exit we took earlier. The next ferry was full so we had to wait for another 50minutes but we eventually boarded the next one.
A little miscalculation in our timing, I agree, but the weather was superb, blue sky and all apart from the wind which created havoc in our hair so we decided to return inside.
We arrived in Dover safe and sound and from there to London the trip went smoothly. London is a beautiful city and wandering at night in the Westminster area was quite magical.

Monday 20th July and we are in Duke of York square. Organizers from the Duke of York square were waiting for us to help us with the setting up. The weather was good and so was our mood.

People were quite surprised and filled with curiosity about the airstream, some were asking questions, and some others were just glancing off and taking pictures.
To celebrate our arrival in London, Prune organized a small gathering at the Ellis Street shop where we met the staff. We were welcomed with a glass of champagne and some delicious French patisserie. Bravo Prune and thank you for all your time and effort.

Wednesday 22th July we arrived in Bath, Milsom Place. Another exciting day where we met a lot of interesting people, again asking questions about the whole concept of the airstream. It was a pleasure to explain the purpose of the event and share with them our passion for beautiful linens. The feedback was very positive so the day ended in a good mood.

The journey back to France went very well, no wrong exit this time, the ferry was waiting for us, the weather was beautiful. All in all, we had a marvelous time in England.

Thank you everyone for making this first week so memorable whether you are a sales person or manager. A special thank you for all of you who came to say hello and discover the airstream, it was such a pleasure to meet you all. Thank you also for people following us on the blog.

As for us, we are continuing our fabulous Linen Road journey.

See you very soon!


Frankfort is the financial capital of Germany and the fifth largest city in the country. It is also very international with nearly one out of three inhabitants that do not have German nationality. The hometown of Goethe is a unique mixture of cultures and languages.
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From july 26th to 27th, we were in Knokke here is some pictures of our 2 days in this lovely place.

Knokke-Heist offers to satisfy the appetite of nature lovers as well as those looking to sample a more cultural or culinary experience.
Enjoy miles and miles of blond sands, shop at one of the hundreds of smart boutiques, or treat your taste buds in one of the two hundred and fifty restaurants.

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Some pictures of our last stop in Bath. Just amazing !

After visiting London, we carry on our road trip to the historic city of Bath, a town set in the rolling countryside of Southwest England, known for its natural hot springs and 18th century Georgian architecture. As for London, our stop in this beautiful city is only for one day.
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From Ferry Boat to Duke of York Square, discover all the details of our London stops

We are following our trip with the airstream on the Linen Road. Here we are in London for one day only, Monday 20th July, and we will be based at Duke of York Square in Chelsea.

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Back to the photos on Lille, our first stop , where we were yesterday place Rihour

 

It is with great pleasure that we are starting our Road Linen adventure. Our 1st stop is Rihour Place, in Lille which is the capital of Flanders.

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Discover the garden party organized at the launch of the linen road from the Fremaux Delorme’s factory in Haubourdin

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In France and in 4 others countries in Europe, discover where our airstream is landing every day for the linen road.

July 17th Lille, place Rihour, 12h30 – 16h30
July 20th Londres, Duke of York Square, 12h – 16h
July 22th Bath, entrance of Milsom Place, 12h – 16h
July 26tht Knokke-Heist, Kustlaan 187, 15h – 18h
July 27th Knokke-Heist, Kustlaan 187, 10h – 14h
July 29th Francfort, Robmarkt 10, 12h30 – 16h30
August 1st Cologne, Neumarkt 30 (parvis basilique Aposteln) 13 – 16h
August 5th Strasbourg, place de la gare, 14h – 18h
August 6th Montbéliard, 11 rue due port, 15h – 18h30
August 8th Crans-Montana, place du Prado 13h30 – 17h30
August 11 Verbier, parking de l’Ermitage, 13h30 – 17h30
August 13 and 14th Antibes, place Charles de Gaulle, 15h – 18h30
August 17th Cannes, 15 rue des Etats-Unis, 16h – 18h30
August 18th, à proximité du palais des festivals, 10h30 – 13h30
August 19th Saint-Tropez, place Alfonse Celli, 16h – 18h30
August 20th Saint-Tropez, place Alfonse Celli, 9h30 – 13h
August 21th Cavaillon, place Maurice Bouchet, 10h – 14h
August 24th Marseille, escale Borely,
10 – 14h August 26th Perpignan, place de Catalogne, 14h30 – 18h30
August 28 and 29th Toulouse, place Auguste Lafourcade, 13h – 17h
August 31th Bordeaux, place de la Victoire, 10 – 14h
2th September Nantes, place du commerce, 14 – 18h
4th to 8th september Salon Maison & Objets, all day long
September 9th Paris Neuilly, Rue Madeleine Michelis
September 10th Paris Auteuil, Rue Donizetti ou place Jean Lorrain, 13h – 17h
11 and 12th September. Paris Bon Marché, intersection rue des Sèvres et rue Velpeau

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Today we are in the small town of Haubourdin for the airstream’s presentation for the Yves Delorme Company.

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The brand Yves Delorme, since the beginning of its journey has been inclined towards creation, a passion for products, as well as for poetry and amazement.

Beginning of course with Mr. Yves Delorme, the original designer of the brand who first collaborated with couturiers such as Pierre Cardin in the 70s, in particular in the domain of bath linens… always influenced by research for perfection, colour and form for the bathrobe.
Later, with the merger Fremaux Delorme, he passed the torch on to Mme Évelyne Julienne, designer in interiors, jewelry and art de la table. Évelyne became the inspiration and creation of the new brand Yves Delorme for over 20 years.

Her marvelous hand guided us through the most magnificent gardens, and encouraged us to dream of exotic and far-away destinations. She left the mark of her style, gentle and poetic, while weaving these seasonal tales that, bit by bit were diffused across the globe in France and Europe, The United States, Japan, Russia and Australia.

Évelyne, now desiring to fully dedicate herself to her artistic vocation, will now pass the torch onward to Mme Laurence Rouet, while inspiring her with her passion, her love for well-elaborated products and for the creative process. Laurence knows quite well the world of home lifestyle, having collaborated at length with Fremaux Delorme through the licensee, Kenzo.
Laurence will trace her contemporary journey certainly differently, reinforced by the two years spent with Évelyne, and while lending her eye for fashion and her personal engagement!

OUR FACTORIES

The Haubourdin factory.
The Haubourdin factory, in the North of France, near Lille, is specialised in the making-up and the fi nishing of the bed linen.

A hundred people prepare, cut, sew, embroider and fold pillowcases, sheets, duvet covers, bed covers, etc. and control the quality that is demanded by our customers

The Belmont Factory
The Belmont factory, which specialise in wearing toweling, are situated in the centre of France, near Roanne. Wearing is carried out in a modern factory with 20 machines which ensure the production of our jacquard toweling.

Packaging and quality control are carried out at Roanne. About 40 specialists are involved in the manufacture, from mastering the weave to making the final product according to its particular design.

For over five generations Yves Delorme has drawn its strength and skill from the loom and know-how from the workshops of the family business.

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The story of the Group Fremaux Delorme begins in 1845, and is a true tale of a family endeavor. Ernestine Fremaux and her husband founded a linen weaving company in the heart of the textile industry, near Lille.

Over generations, the group developed by diversifying its activities, to include the production of threads and canvases for linens, jacquards and even fabrics for the clothing industry.

Under the stewardship of Dominique Fremaux, the Group has become what is it today: when he chose, by intimate conviction, to address the consumer directly by opening store, it was to recenter the brand in a luxury position in home linens. This positioning and permanent research for excellence allowed the group to develop internationally and to become the top French luxury brand for home linens.

In 1995, Yves Delorme had 45 boutiques, which has grown today to 450! Another important and symbolic phase for Dominique Fremaux was in 2001, with the entry of the brand in the Comité Colbert, the temple of luxury and French “art de vivre”: the sign that 20 years of work and strategy had come to fruition; establishing the brand at the heart of the world of French luxury brands.

In 2002, the Group Fremaux Delorme was created, with the ambition to develop a fuller luxury strategy; newer concepts, and to follow design trends and to privilege research. Today, the technical chain is complete; from the conception phase to distribution, passing by production with a sense of perfection.
This reflects the nobility of materials and the requirement of attention to details that mirrors Haute Couture. Creativity – Brand Development – Retail Environment – International Presence are the pillars upon which Dominique Fremaux developed his Group with an extraordinary savoir-faire in the textile industry.

Today, “Our strength lies in the concepts of our collections and in the quality of our distribution,” states Dominique; which is most likely why he is very dedicated to these particular subjects. When asked what is the key to his success, he answers, without hesitation, “our products and our people”.

And this family story is not over, because the new generation has arrived.

Amaury Fremaux, 37 years old, has evolved with the group since 2003 and is currently the Director. As for Alban Fremaux, 32 years old, he is the director of the subsidiaries in Japan and China. The future of the brand is thus constructed with the 6th generation of Fremaux, upon the spirit of the transmission of knowledge and savoir-faire and upon shared modernity.

The Linen Road is a natural symbol of our history of 170 years dedicated to the love for linens, and to creation and production; yet ultimately, it is the symbol of a infinite road that winds around the world transporting the Fremaux Delorme teams, animated by the passion for human exchange and the dream for perfection of our products. It is not a long tranquil route, but the reflection of life in general, with success and victory, but also with pitfall and defeat, carrying within lessons for the future.
We are pleased to embark our clients from all over the world on this long road to spark wonder and dreams, all the while succeeding in a world that is rapidly changing.

All of the men and women of Fremaux Delorme are passionate and together, they will continue to travel down this road while passing the torch of experience from generation to generation.

Long Route to All!

Dominique Fremaux

In 2015, Yves Delorme celebrates a family passion for textile which lasts for 170 years and shares it with the public.

On the occasion of this anniversary, we organize a Roadtrip around Europe called “The Linen Road”.

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The Haubourdin factory, in the North of France, near Lille, is specialised in the making-up and the finishing of the bed linen.The Belmont Factories, which specialise in wearing toweling are situated in the centre of the France, near Roanne.